Social Media Marketing Blog -

Top 5 Benefits for You...

The value/benefits of our Social Media Marketing services are defined uniquely for each client, ranging from:
  • Increase traffic to your website, Generate sales leads
  • Grow your email list
  • Skyrocket brand awareness
  • Grow your professional network in your niche
  • Increase your number of followers and likes organically, strategically

Instagram Hashtags strategy - How to Use Hashtags to Boost Your Instagram Engagement-socialkash-social-media-marketing-agency-los-angeles-icons

Using Hashtags to Boost Your Instagram Engagement

Instagram is one of the most popular of all social media sites on the Internet. As a business, you need to get as much exposure on the site for your brand. These days the best way to do this is by using hashtags. Regardless of how you may feel personally about using them, there is plenty of research to back up the fact that when you use one or more hashtags, your exposure for your post goes up more than 10%. 

What are hashtags?

Instagram allows users to add short captions, messages and a couple hashtags to any posts. These hashtags (#XXX) are very useful in that they help to better categorize your posts and organize them. This will help to get more exposure to each post and for your overall brand. The key is to learn how to optimize your use of these hashtags and to figure out which ones will work best for you or your business. There are a number of different types of hashtags that you use and each of them has their own specific set of uses and advantages.

What are the different types of hashtags?

When it comes to using hashtags in your Instagram posts there are different types of types of tags and they each work differently. The hashtags help you to better target your posts to the specific audience you are hoping to reach with your brand. There are as many as nine different types of hashtags that you can use in order to improve the exposure of all of your posts. 

Types of Hashtags used on Instagram

Industry Hashtags - Including one of these general hashtags will get your post grouped into a specific industry on Instagram.
Niche Hashtags - A niche is much more specific than a simple industry hashtag and is much more targeted.
Branded Hashtags - Use specific hashtags of specific brands or your own company brand relevant to your post.
Community Hashtags - Use Instagram community hashtags to help get your post grouped into one or more of the Instagram communities.
Location Hashtags - Use these hashtags to help target specific areas with your posts and bring attention to your location.
Event Hashtags - Relate the post to an upcoming big event that would be relevant to your post, these can be local or national.
Celebration Hashtags - Use a hashtag that relates to a celebratory event
High-Density Hashtags - Use a hashtag that will put it in groups with lots of posts or if it is part of a larger picture.
Low-Density Hashtags - Use a hashtag that has a very small number of posts associated it with it.

As the list above shows there are a whole lot of different types of hashtags that you can use for all of your posts. However, you need to figure out which ones or a combination of them will work best for the results you are wanting for your account. 

Instagram Hashtags strategy - How to Use Hashtags to Boost Your Instagram Engagement-socialkash-social-media-marketing-agency-los-angeles

It’d take some time to research and test to see what works for you, and execute the strategy consistently. Many people fail to see desired results because it takes time, effort and know-how to find and use the right hashtags. We highly suggest outsourcing it to social media experts like Socialkash. The 4-Hour Workweek by Tim Ferriss is kind of a go to of why and when you should outsource things

Have a Project in Mind?

We know… you want to focus on your vision - and your business. Socialkash’s team is a collection of passionate, excellent social media experts and our outsourced Social Media Growth Marketing option saves you the time, money, and energy of hiring someone in-house.
At Socialkash, we have helped clients sell products, receive deals, increase engagement and make content go viral.


Our philosophy is simple: nothing is impossible. We can accomplish anything given the right amount time and resources. We'll help you navigate the social media space and put together a social media marketing plan that works - whether it involves boosting your email lists, driving traffic to your website, capturing leads. You can skip five years of learning because we’ve done the hard yards for you.

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How to Handle Negative Feedback in the Social Media Like a Pro - Turn Your Social Media into a Powerful Word of Mouth Machine Organically

By now you would know all about the value of making social media an integral part of your marketing strategy. Social media marketing builds brand awareness, drives website traffic and allows you to reach out to thousands of potential clients.

You are also well aware of the importance of engaging your customers on the social media – after all, the social media is all about two-way interaction between a business and its customers or clients.

But what if one of your customers leaves a negative comment? As you know, word spreads fast on the social media. As upsetting as it might be to receive a negative comment, it’s important to take quick and effective action, and make sure that your point of view gets heard by your audience.

You must respond to negative comments as that’s what your customers expect. In fact, according a recent Retail Consumer Report from RightNow Technologies, it was found that only 68% of customers that left a negative feedback on the social media actually got a reply from the brand. It would be a mistake to ignore the negative comments, hoping that they would disappear. They most certainly won’t.

But what you can do is to turn bad experiences into positive ones. I suggest taking a cue from Zappos CEO Tony Hsieh, who is considered to be one of the foremost experts on delivering high quality customer service.

Hsieh talks about how his company handles negative feedback on the social media: “We truly care about our customers, and when there has been a loss of service, we bend over backwards to understand exactly what has happened, take strides to make improvements in an effort to prevent future losses of service, and can honestly identify with the experience our customers have reached out to let us know about. We are customers too, and we always try to put ourselves in their shoes. Being open and honest, truly listening with an open heart, and always having the intent of delivering happiness is the best way to help others."

Instagram is one of the best social networks for sending brand messaging, getting warm leads with visually appealing presentation, narrating stories that humanize the business and driving customer loyalty through engagement.

However, like anything in life, there's negativity on Instagram. You should certainly expect some negative responses during your social media marketing. If you get more negative feedback than positive you should adjust your content, the messaging of your product or services or other variables.

But also, you should endeavor to look at the upside and keep moving forward to success – through the growing pain.

How you handle negative messages, comments on Instagram or Twitter can be an opportunity to show your professionalism; that you care about your community.

What if the negativity is not worth responding to? This often happens when you are targeted by online trolls – not by genuine customers. You can then use the Instagram features 'hide your story' or 'block users'

Instagram how to Block users hide your story

If the feedback makes sense, address the issue; take it as an opportunity to improve your messaging, content, services or products. All companies, big and small, spend a lot of money on managing their online reputation. You should make it a point to see the value of both negative and positive responses, address them appropriately and take advantage of them.

Finally, if you’re looking to take your business a step further in the social world and leverage every follower for more marketing value today, we suggest you hire a social media marketing expert so that you can focus on your primary business.

Have a Project in Mind?

At Socialkash, we specialize in sending engaging messages to your target audience; spark a conversation with them and create relationships that turn them into fans or followers on the social media, and eventually paying clients or customers. We can also help you network with other professionals in your niche, and provide strategies for social media messaging, and social media copywriting service.

Click here to request a FREE 15 minute strategy session to discuss how you can generate more revenue with your business using social media. We help build a strong community around your brand and help you reach your business objectives on the social media.

Please leave a comment below and share your thoughts with us.


Do you have a great service or product to sell, but you find social media confusing and tiresome?

Have you already tried everything to boost your social media presence, from marketing apps and blogs to buying fake followers or even investing in an in-house marketer, without ever really getting the results your business needs?

You're not alone. That's why we've created this eBook to teach you the pain-free social media growth tricks for busy professionals & business owners.

Here is how we can help. We are going to show you:

  • How to connect to 2.3 billion social media users around the world.
  • Help you increase your customer base using social media content.
  • Aid in finding ways to be useful to your potential clients.

In this eBook, you’ll discover:

  • Super-secret strategies to power up your social media reach resulting in business expansion. 
  • The Best Time to Start Engaging. Personal Branding. Social Media for B2B. 
  • Utilizing User-generated Content, Contests, Curated Content, Trending Events. 

Ready to skyrocket your social media reach and take your business to the next level? 

Why spend so much time and money on recruiting in-house social media marketers or reading endless numbers of blogs or lengthy books or, trying confusing apps that don't yield the results your business really needs?
Your time is precious. At 30 pages, you can read our essential guide in an afternoon.

We're literally giving you this essential guide for Free or for just $2.99 at 

So why would I do this?
We're making this offer with the idea that you'll be very impressed with what we're giving you today, and you'll want to do business with us in the future. Don't worry - we don't have a sales team that will call you and bother you or anything like that.

It's actually the opposite. We're betting that you'll enjoy the book, you'll reach out to us!
On top of all that, we offer a FREE trial during which you can test drive Socialkash to see if we can add value to your business. 
This is a very limited offer because it's a marketing test.
Click here and claim your copy and, get instant access to our free trial offer now. You won't regret it.

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The Essential Guide to Social Media Success You Can’t Afford to Miss!

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Socialkash's mission is to support people’s social & economic empowerment. We also plan to share our profits with charitable causes.

We do our best to make it as simple and easy as possible for you to best utilize social media to market your business.
However, it's important to keep in mind that your results will vary and depend on many factors… including but not limited to your sales capability, and the viability of your products or services. All business entails risk as well as massive and consistent effort and action.
If you're not willing to accept that, please DO NOT get this book or request a free trial.


Social Media Marketing for Commercial Real Estate Agents – Why Is This So Important?

The fact is commercial real estate professionals haven’t taken to the social media in the same manner as their residential real estate counterparts. But that has been changing fast and more and more commercial real estate brokers are getting on board.

The social media is the ultimate equalizer and it has changed how we communicate with each other. Traditional marketing strategies have involved advertising, direct mail, billboards, flyers and websites. Social media has changed a lot as now consumers have a voice, like never before in the past.

Clients, co-workers and employees can either become your biggest unpaid advocates or your biggest critics. That is the power of the social media.

As a real estate agent, you must figure out how to pull potential clients to relevant content, to attract them to your website, like it on Facebook or follow you on Twitter. What commercial real estate social media marketing does is to pull potential clients towards you rather than push your marketing messages to them. This is a big difference.

Another important reason to take up social media seriously as a commercial real estate agent is that your clients – corporations and businesses across America - have already taken to it in a big way.

Most Fortune 500 companies are on the social media, and smaller businesses are not far behind either. Social media allows them to stay in touch with their customers and push their products and services more effectively. So, if you’re not on the social media already, you’re missing out on something really big.

So which social media platform is idea for a commercial real estate agent?

Most small and medium sized businesses, not to mention large corporations are already on Twitter. Many are also on LinkedIn and Instagram. To start off with, you should begin your social media marketing campaigns with simple terms and hashtags such as #CRE on Twitter. Then you can move on to more specific and better hashtags. The important thing is to establish a presence as soon as possible.

Have the same photo or profile on all the social networks you are on. There has to be a consistency in your messaging. You should definitely be on Twitter as your Twitter profile is likely to end up on the top of the search results for your name. Work on your Twitter bio – make it sound professional, but not boring. Twitter has over 300 million registered users and is fast becoming indispensable for business.

Instagram is another popular social network that has been gaining a lot of traction lately in commercial real estate. Many commercial real estate companies focus on Instagram to build a brand beyond the narrow confines of real estate itself. Instagram allows them to add personality to their social profiles because of the visual appeal of the medium.

Some of the commercial real estate companies and agents who have done exceedingly well with their social media marketing are...


This Instagram account is owned by R&A, a Manhattan based tenant brokerage. It has succeeded in getting hundreds of followers by using unique and engaging hashtags such as #BuildingofTheDay and #TallTuesday.

@LuxurRealty and

This commercial real estate firm from New York uses quotes instead of property photos to attract and engage followers.

@CoyDavidsonCRE and

Coy Davidson is a broker for major real estate company Colliers in Texas, and he has excelled at using the social media – especially Twitter and Instagram - to market his business. He combines images of commercial properties with happy pictures of families.


If you’re looking to take your business a step further in the social world and leverage every follower for more marketing value, you can test drive Socialkash to see if it's right for you.

At Socialkash, we specialize in new client acquisition techniques using Twitter and Instagram.
As of now, we are offering free trial opportunities to commercial real estate agents. This offer is for a limited time period only. Click the button below to claim your spot today!


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