Social Media Marketing Tips for Real Estate - How Real Estate Agents Can Keep Ahead of the Competition Using the Social Media  -

Social Media Marketing Tips for Real Estate – How Real Estate Agents Can Keep Ahead of the Competition Using the Social Media 

By Socialkash | Social Media Marketing Tips

Jul 25

Are you a real estate agent and are looking for social media tips for real estate?  I don’t want to waste your time by throwing you more information than you need on leveraging social media for your real estate business. Social media marketing can be a confusing time consuming at times, and your time is better spent on growing your business, focusing on client relationships and finding the best deals.

So, do real estate agents need to use social media?

Yes, real estate agents should use social media channels and take advantage of what the social media has to offer. For a long time, until recently, real estate agents used a fairly one-sided approach for both online and offline marketing.

Essentially, marketing was passive as businesses sent out their messages, which was received passively by customers. This has changed now, with social media sites such as Facebook, Twitter, Instagram etc. introducing a new style of communication. There are billions of conversations happening online right now, even as you read this. Don’t you think you should benefit from that?

Most people like to do business with people they like and trust. So, building presence on social media and being accessible via interactive communication such as comments, DMs, and sharing content with a personalized touch, will establish you as likeable, trustworthy person or humanized business or brand. That’s the big thing nowadays, the humanization of business.

Why Social Media?

Done right, social media has the potential to transform your business. If you can afford to invest the right amount of money and time, I suggest getting started with integrated marketing that makes use of the social media.

Here’s what’s so great about the social media, more so than any other marketing methodology…

#1: Simpler, easier and more cost effective than SEO, faster turnaround results.

#2: Less analytics, less measurable than PPC (pay per click) for ROI but builds more value to brand equity. Here, you should understand that not all ROI is just financial. When you talk about social ROI, it is something based on the relationships and engagement developed with your customers on the social media.

This accumulates over time into a higher level of engagement, which leads to a higher social proof, which then gets the attention of new users, thus creating new customers. Social media marketing increases the loyalty and rapport that your customers feel with you and with your business. It is more interactive, better targeted than the traditional ads.

How Real Estate Agents Can Be Successful

Luring in your audience


Luis Ortiz, a star of Bravo’s Emmy-Nominated Million Dollar Listing New York said he sold 7 Luxury Homes via Instagram in 2015.

Social media helps you to lure potential customers, to lay out the bait and wait for them to latch on to it. Social media was created as a visual platform. Real estate marketing, which is represented by beautiful homes and great architecture, is very much a visual art.

Make sure photos are edited and polished with a wow factor, and create a great first impression. This creates more sales leads and builds your reputation.

Show drool-worthy, clean and impressive photos of properties. This is one of the best ways to attract potential buyers, whether locally or internationally.

Make people want to come visit and experience the lifestyle. In fact, you should make it a point to sell the lifestyle, more than anything.

Get in the Conversation and Engage

Now that you have the sexy photos to roll out, get ready to attract the attention of potential buyers as well as the friends, family and neighbors of potential buyers. You have the content to do the heavy lifting, but you need marketing to let your awesome content reach your target audience.

You can search your audience by using hashtags, locations or influencers. Engage with people following your competitors or other real estate agents so that they check out your profile, content, and interact with you.

Hire a Social Media Marketing Professional

The process of reaching your target audience is time consuming and can be confusing. Even as you evaluate the social media landscape, you will realize that it is very much in your best interest to hire a social media marketing professional.

The important thing here is not to focus solely on price or experience. There are a number of social media marketing companies that are expensive to hire and cost anything from $3,000 to $25,000 per month, which can actually do terrible work.

On the other hand, there are a number of new companies that can be hired for a reasonable fee and add great value to the process. After all, what’s really important to you – is it not building an online community around your brand, creating greater visibility for your business?

Social media ultimately is about real people, not about numbers. It is not about buying fake followers. You have to be careful here as if your social media marketing is handled incorrectly, this can bring unwanted attention which can potentially damage your business. So if you want to get quality social media marketing done, you should be prepared to invest at least $500 a month, especially at the start.

About Socialkash


We help busy professionals, entrepreneurs, small business owners reach  their target audience through Instagram, Twitter effectively and efficiently. We can help you get more leads, increase your sales, grow your audience daily, and benefit from word of mouth publicity.
Below are some of the benefits you may enjoy:

  • Personalized community management
  • Increase your number of followers and likes
  • Geotargeting -either locally or internationally 
  • Showcase your properties – Optimal number of monthly impressions 36000+

Our social media methodology is applicable for any individuals, businesses including the real estate industry. We send personalized DMs (direct messages) on Twitter and Instagram to potential leads, connect with them and help convert them into paying clients.

To learn more about our secret sauce for the social media content strategy for the real estate industry, sign up for our free newsletter below.

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We look forward to helping you turn your social media profiles into cash machines.

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